jiko logo final
jiko8

Jiko is a concept clothing brand I designed for a project I did at SVA. The collection is inspired by cotton hygiene products and textures associated with them. "Jiko"【自己】means "self", which I used to emphasize how the collection highlights the wearer, rather than the garment. The brand is meant to have no ego, and instead gains its presence through the wearer as a conduit.


jiko2-1200
jiko3
jiko7
jiko6-1200
still1-1200
jiko11
jiko12
jiko5
jiko10
jiko9